Focus groups consist of twelve to twenty-four jury eligible individuals from the trial venue, who we screen to identify personal attitudes, biases, and demographic characteristics. We look to identify beliefs that exist before presenting any case material. This panel is then shown abbreviated presentations of the case in an objective manner. We facilitate and record the panel’s deliberation, which sheds light on important facts, demographic biases, weak arguments, and successful themes. Focus groups are done before trial, and the information obtained is often instrumental in deciding whether to settle or proceed to trial. Why try a case if you don’t know if you can win?